iSEO & Outreach
Make visibility and publisher work accountable
iSEO & Outreach is designed to organise your agreed visibility work, publisher relationships, reviewed outreach and placement evidence in one place, so marketing can see what was approved, what was placed and what comes next.
Does this sound familiar?
Search work and publisher outreach are spread across spreadsheets, inboxes and messages. Nobody can easily see which outreach was approved, which placement was achieved and whether it is still there.
What it costs the business
Effort is duplicated, publishers are contacted twice or not at all, and reports describe promises rather than verified work.
Built for
- Marketing leaders accountable for search visibility
- Growth teams who run publisher outreach
- Content and digital teams who report on visibility work
From problem to gain
What changes when the work moves into one place.
The situation
- Effort is duplicated, publishers are contacted twice or not at all, and reports describe promises rather than verified work.
What your team does
- Visibility tracking
- Publisher opportunities
- Reviewed outreach
What it produces
- An approval record for each outreach action
- A publisher relationship history kept on the customer record
- A verified placement, where one was achieved
What you gain
- See what was approved, placed and verified
- No outreach leaves without a person's approval
- Publisher relationships outlast the campaign
The difference it makes
See what was approved, placed and verified
How
Each opportunity, outreach message and placement is designed to carry its status and evidence, from approval to a verified link.
No outreach leaves without a person's approval
How
Outreach is designed to be drafted for review, with a person approving each message before it is sent.
Publisher relationships outlast the campaign
How
Publishers are designed to be kept as contacts on the customer record, so the relationship history stays with your business.
How it fits together
What it does
- Visibility tracking
- Publisher opportunities
- Reviewed outreach
What your team gets
- An approval record for each outreach action
- A publisher relationship history kept on the customer record
- A verified placement, where one was achieved
How your team uses it
Marketing lead
Agrees the target topics and authorises the data providers
- Output
- A visibility plan the team works from
- Next owner
- Outreach specialist
Outreach specialist
Selects publisher opportunities and drafts outreach for review
- Output
- Outreach drafts waiting for approval
- Next owner
- Marketing lead
Marketing lead
Approves outreach and reviews verified placements
- Output
- An approval record and a verified placement history
- Next owner
- The team member who owns the next action
Inside iSEO & Outreach
Visibility tracking
Designed to track search positions and competitor domains through data providers that you authorise.
Publisher opportunities
Designed to find publishers worth approaching and keep the reasons with each opportunity.
Reviewed outreach
Designed to draft outreach for review. A person would approve every message before it is sent.
Placement verification
Designed to record placements that exist and check their links, instead of recording promises.
Relationship history
Designed to keep each publisher as a contact with its outreach and placement history, linked to the customer record.
How to start / What this requires
iSEO & Outreach is designed to work with iConnect CRM (Controlled rollout), where publisher relationships are kept. It also needs the data and sending providers that you authorise.
First step
Start with a tailored demoWe walk through your own workflow with you and confirm which of the requirements below apply to your team.
What needs to be in place
- Customer records in iConnect CRM (Controlled rollout) to hold publisher relationships.
- Search-data providers that you authorise for visibility tracking.
- An email sending provider that you authorise for approved outreach.
- People to approve: every outreach message is approved by a person before it is sent.
What you gain by connecting it
Selected combinations, not every possible pair. Each connection shows how far it has been proven, so you can tell what has been shown working from what is still planned.
How to read the connection labels
- Demonstrated in testing
- Shown working in our testing, on code that is not yet released to customers.
- Configured per deployment
- Depends on setup for your deployment, such as a connected channel or approved knowledge.
- Planned
- Not built yet. Shown to explain the intended workflow.
Publisher relationships in iConnect CRM (Controlled rollout)
Publishers are designed to be linked to contacts on the customer record in iConnect CRM (Controlled rollout) and kept out of marketing audiences, so the relationship outlives the campaign. So far this has been shown in database tests only.
Works with
CRM (1)Controlled rolloutSee the full workflowConnections
- iSEO & OutreachCRM
- Publisher contact linked to the CRM
- Demonstrated in testing
Research from iGrowth (Roadmap) on the same customer record
Prospect research from iGrowth (Roadmap) and publisher relationships from iSEO & Outreach would meet on the same customer record in iConnect CRM (Controlled rollout). There is no direct connection between the two.
Works with
CRM (1)Controlled rolloutiGrowth (12)RoadmapSee the full workflowConnections
- iSEO & OutreachCRM
- Publisher contact linked to the CRM
- Demonstrated in testing
- iGrowthCRM
- Reviewed prospect
- Demonstrated in testing
Suggested solutions
Complete workflows this product takes part in.
Related pages
- CRM (1)Controlled rollout
- iGrowth (12)Roadmap
Good to know
We would rather you knew the current limits before a demo than after it.
- Roadmap: iSEO & Outreach is not yet offered. Request a demo to discuss your search-visibility goals.
- It does not promise rankings, traffic, backlinks, enquiries or sales. Those are separate outcomes to measure.
- No search-data or email provider is connected yet.
- Its link to the customer record has been checked in database tests only, without an end-to-end test.
- It needs iConnect CRM (Controlled rollout) to keep publisher relationships.
Technical details
For technical evaluators: records, roles, inputs and setup, as far as current evidence supports them.
Show the technical details
- Data providers
- Visibility data comes only from providers that you authorise. None is connected by default.
- Outreach
- Messages are designed to be drafted for review and sent only after a person approves them, through the sending provider that you authorise.
- Records
- Publisher contacts are designed to be kept on the customer record and excluded from marketing audiences.
- Delivery status
- Roadmap. Much of the design has been built and checked in database tests on demonstration data. It is switched off and unreleased, and no data provider is connected.
Questions and answers
Will iSEO & Outreach improve our rankings?
No tool can promise rankings. iSEO & Outreach is designed to organise the work and record verified placements; rankings, traffic and enquiries are outcomes to measure separately.
Does outreach go out without review?
No. As designed, a person approves every outreach message before it is sent.
Why are publishers kept on the customer record?
So the relationship history stays with your business after a campaign ends. Publisher contacts are designed to be kept out of marketing audiences in iConnect CRM (Controlled rollout).
How is this different from prospect research?
Prospect research belongs to iGrowth (Roadmap): it finds companies that may buy from you. iSEO & Outreach is about visibility and publishers: it organises outreach to sites that may place your content. Both are designed to keep their records on the same customer record.
Is iSEO & Outreach available now?
No. It is on the roadmap. Request a demo to discuss your search-visibility goals.
Discuss your search-visibility goals
Tell us how your team manages search visibility and publisher outreach today. We will reply to arrange a tailored walkthrough.