iGrowth
Research the right prospects before your team invests in outreach
iGrowth is designed to organise company research, your ideal-customer criteria and the evidence behind each prospect, so your team decides who deserves attention and hands reviewed prospects to sales with the reasons attached.
Does this sound familiar?
Salespeople spend their mornings investigating companies that turn out to be unsuitable, while research notes, spreadsheets and social activity sit in separate files that nobody else can check.
What it costs the business
Research is repeated, good prospects are missed, and outreach starts without a clear reason for choosing the company.
Built for
- Commercial directors who decide where the sales effort goes
- Sales and marketing leads who build target account lists
- Growth teams who research companies before any outreach
From problem to gain
What changes when the work moves into one place.
The situation
- Research is repeated, good prospects are missed, and outreach starts without a clear reason for choosing the company.
What your team does
- Ideal-customer criteria
- Company research
- Explainable qualification
What it produces
- A prospect brief with the matched criteria and supporting sources
- A qualification a person can check, with a proposed next action
- A reviewed prospect on the customer record, ready for a salesperson
What you gain
- Less repeated research on unsuitable companies
- A clear, checkable reason behind every prospect
- Sales receives reviewed prospects, not raw lists
The difference it makes
Less repeated research on unsuitable companies
How
Company research and fit criteria are designed to sit in one place, so the team checks a prospect against agreed criteria before anyone reaches out.
A clear, checkable reason behind every prospect
How
Each qualification is designed to show which criteria matched and which signals support it, so a person can check the explanation instead of trusting a score.
Sales receives reviewed prospects, not raw lists
How
A reviewed prospect is designed to reach the customer record with its research attached, and research is never treated as consent to market to anyone.
How it fits together
What it does
- Ideal-customer criteria
- Company research
- Explainable qualification
What your team gets
- A prospect brief with the matched criteria and supporting sources
- A qualification a person can check, with a proposed next action
- A reviewed prospect on the customer record, ready for a salesperson
How your team uses it
Commercial director
Agrees the ideal-customer criteria with sales and marketing
- Output
- Written fit criteria the whole team applies
- Next owner
- Growth team
Growth team
Researches companies and checks each qualification and its sources
- Output
- Prospect briefs with a checkable explanation
- Next owner
- Sales lead
Sales lead
Reviews the prospect and accepts it for follow-up
- Output
- A reviewed prospect on the customer record
- Next owner
- The salesperson who owns the next action
Inside iGrowth
Ideal-customer criteria
Designed to write down the companies you want to win: country, industry, size and the signals that matter, so the whole team applies the same criteria.
Company research
Designed to bring company lists in from approved files or licensed data providers that you authorise, and to keep the research and its sources with each company.
Explainable qualification
Each company is designed to be scored against your criteria with a plain explanation of what matched. A signal is a reason to look, not confirmed buying intent.
Hand-off to the customer record
Designed so that a person reviews a qualified prospect and hands it to the customer record, with the research attached and marketing consent left switched off.
Social marketing scope
Social planning and publishing from company-owned accounts is part of the planned scope, agreed per engagement and always reviewed by a person. iConnect itself never publishes to a social network.
How to start / What this requires
iGrowth is designed as a connected sister product of iConnect. It needs your agreed criteria, lawful sources of company data and people to review each prospect.
First step
Start with a tailored demoWe walk through your own workflow with you and confirm which of the requirements below apply to your team.
What needs to be in place
- Ideal-customer criteria agreed by your commercial team.
- Company data from approved files or licensed data providers that you authorise.
- People to review: every qualification and every hand-off is checked by a person.
- Company-owned social accounts, where the agreed scope includes social marketing. Personal accounts are never used.
- To hand prospects to sales: customer records in iConnect CRM (Controlled rollout).
What you gain by connecting it
Selected combinations, not every possible pair. Each connection shows how far it has been proven, so you can tell what has been shown working from what is still planned.
How to read the connection labels
- Demonstrated in testing
- Shown working in our testing, on code that is not yet released to customers.
- Configured per deployment
- Depends on setup for your deployment, such as a connected channel or approved knowledge.
- Planned
- Not built yet. Shown to explain the intended workflow.
Reviewed prospects into iConnect CRM (Controlled rollout)
A reviewed prospect is designed to land on the customer record in iConnect CRM (Controlled rollout) with its research, so the salesperson starts from the reasons, not a blank page.
Works with
CRM (1)Controlled rolloutSee the full workflowConnections
- iGrowthCRM
- Reviewed prospect
- Demonstrated in testing
Nurturing with iConnect CRM (Controlled rollout) and iEngage (Roadmap)
Once a prospect is on the customer record in iConnect CRM (Controlled rollout) and has given consent, iEngage (Roadmap) is designed to nurture it. Each step is designed to run through the customer record; a direct link from iGrowth to iEngage is not built yet.
Works with
CRM (1)Controlled rolloutiEngage (3)RoadmapSee the full workflowConnections
- iGrowthCRM
- Reviewed prospect
- Demonstrated in testing
- CRMiEngage
- Eligible, consenting audience
- Demonstrated in testing
- iGrowthiEngage
- Research signals to engagement
- Planned
Coordinated by the iConnect Growth Engine (Roadmap)
The iConnect Growth Engine (Roadmap) is designed to coordinate the steps after research: enrolment in engagement and the hand-off to a salesperson in iSales (Controlled rollout).
Works with
See the full workflowConnections
- iGrowthCRM
- Reviewed prospect
- Demonstrated in testing
- Growth EngineiEngage
- Coordinated enrolment step
- Demonstrated in testing
- Growth EngineiSales
- Hand-off to a salesperson
- Demonstrated in testing
Suggested solutions
Complete workflows this product takes part in.
Related pages
- CRM (1)Controlled rollout
- iEngage (3)Roadmap
- Growth Engine (14)Roadmap
Good to know
We would rather you knew the current limits before a demo than after it.
- Roadmap: iGrowth is not yet offered. Request a demo to discuss your growth and prospecting model.
- A buying signal is not confirmed buying intent, and research does not establish consent to contact anyone.
- No data provider and no social account is connected yet.
- Social planning, publishing and listening are planned scope, not built capability.
- iConnect never publishes to a social network. Publishing would happen only from company-owned accounts, with a person's approval.
- iGrowth does not own the customer record, nurturing or sales opportunities: those stay with iConnect CRM (Controlled rollout), iEngage (Roadmap) and Leads & Sales (iSales) (Controlled rollout).
Technical details
For technical evaluators: records, roles, inputs and setup, as far as current evidence supports them.
Show the technical details
- Inputs
- Approved company files and licensed data providers that you authorise. No data source is connected until it is authorised for your deployment.
- Qualification
- Designed to be rule-based and explainable: each score would show which criteria and signals matched. AI would not decide whether a company qualifies.
- Consent
- A hand-off to the customer record is designed to carry marketing consent switched off. Research never establishes consent or a lawful basis for outreach.
- Delivery status
- Roadmap. A first version of the research and hand-off design has been demonstrated in testing on demonstration data. Nothing is released, and no paid data provider is connected.
Questions and answers
Is iGrowth the same as a coordinated growth workflow?
No. iGrowth does one job: prospect research and its agreed growth scope. The iConnect Growth Engine (Roadmap) coordinates several jobs into one workflow, carrying context and responsibility from research to engagement and sales.
How is iGrowth different from nurturing campaigns?
iGrowth researches fit and owns the agreed social publishing scope. iEngage (Roadmap) nurtures an eligible, consenting audience and prepares the engagement context for sales.
Does iGrowth tell us who wants to buy?
No. A signal is a reason to look, not confirmed intent. Each qualification shows its criteria and sources, so your team can judge it.
Can we contact every prospect iGrowth finds?
Not by default. Research does not establish consent or a lawful basis for outreach. Prospects handed to the customer record are designed to carry marketing consent switched off until consent is recorded.
Is iGrowth available now?
No. iGrowth is on the roadmap. Request a demo to discuss your growth and prospecting model.
Discuss your growth and prospecting model
Tell us how your team chooses which companies to approach today. We will reply to arrange a tailored walkthrough.